Australian online marketplace,, has appointed experienced retail and ecommerce executive, Brendan Sweeney as managing director, effective late October 2022.

Sweeney currently runs global ecommerce and loyalty for the Cotton On Group and has significant experience both in Australia and internationally in leading retail ecommerce businesses.

Prior to his current role, he headed up the strategy function at Coles Group, where he led the supermarket’s multichannel offering. He has also held executive retail roles in the UK including commercial director at John Lewis where he led the growth of the website.

Catch was acquired by Wesfarmers in 2019 and has recently moved into the OneDigital division under Nicole Sheffield, combining the group’s digitally native businesses.

“Under OneDigital, Catch is transitioning to a broad-based Australian marketplace offering, focused on brands customers know and love,” Sheffield said.

“Brendan has significant experience leading large-scale ecommerce and retail investment programs and will spearhead this transformation. He will also lead the Fulfilled by Catch program, a multimillion-dollar investment in cutting-edge fulfilment centres and delivery technology to drive faster delivery for Catch and other Wesfarmers retail business.”

Commenting on his appointment, Sweeney said, “I am thrilled to be taking on this new challenge and am honoured to be leading such a well-known, Australian brand in Catch. As a customer of Catch myself I know the strong value proposition it offers, across categories including household, apparel, grocery and sport. I look forward to working with the team as we continue to evolve this offering in what is a very competitive market.”