In a retailer-first strategy, Canon Australia launched a special activation in partnership with Ted’s flagship Sydney store for the launch of its EOS R5 Mark II camera.
At the Sydney store, artist Kentaro Yoshida created a live mural over two days inspired by his unique design for the EOS R5 Mark II limited edition camera strap, which took place in front of the Pitt Street store window. There was also photo walks hosted by photographer, TK North.
Photo walks hosted by TK North.
The activation also included selected Ted’s locations across Australia, with in-store activities that gave attendees the chance to win Canon prizes and giveaways and experience the EOS R5 Mark II in action.
Spin the Wheel activation in Ted’s Cameras Sydney.
“Driven by our retailer-first strategy, this collaboration with Ted’s Cameras highlights Canon Australia’s dedication to supporting their passion for delivering unique activations and embracing new customer experiences,” Canon Oceania general manager of consumer sales, Aaron Berthelot told Appliance Retailer.
“These activations generated in-store buzz, giving customers a firsthand experience of Canon’s latest products, and showcased our responsiveness to Ted’s feedback to trial new customer experiences, all while supporting Australian creatives,” he said.
The Canon EOS R5 Mark II is designed for professionals wanting high resolution, speed, and advanced video capabilities. Features include a 45MP full frame sensor with faster readout speeds for reducing rolling shutter distortion and enhanced image quality; AI-powered predictive autofocus and a new ‘action priority’ mode for tracking fast action situations. RRP is $6,699.
Feature image: Artist Kentaro Yoshida.
[Photo credit: Thomas Lakeland]