Household hardware chain, Bunnings has again topped YouGov’s Best Brand Rankings, retaining a dominant position among Australians. Samsung was the most popular electronics brand, sitting on number five with PayPal, Woolworths and JB Hi-Fi also among the top 10 brands.
Alongside the overall rankings, YouGov also released the 10 ‘most improved’ brands over the past year. This was led by media network Nine, followed by automotive manufacturer Kia. Online streaming platform Disney+ made it into the top five while Hisense came in at number nine.
The rankings are based on YouGov Brand Index’s Index score: a measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommend and reputation.