Bunnings has again been named Australia’s most trusted brand by Roy Morgan in the 12 months to September 2024. Filling out the top three for a third consecutive quarter were Aldi and Kmart with Toyota in fourth, Apple in fifth and Australia Post in sixth – all unchanged from last quarter.
Bunnings has held top spot as Australia’s most trusted brand for four consecutive quarters since taking top spot at the end of last year from previous leader Woolworths. In mid-2023 the two major supermarkets held the top two spots but have since fallen completely out of favour.
There wasn’t much movement in the remainder of the top 10 except for Big W moving up one place to seventh and NRMA moving up one spot to eighth, both at the expense of Myer, down two ranking places to ninth.
Improvers outside the top 10 included JB Hi-Fi, up one spot to 11th and Commonwealth Bank, up seven places to 13th.
“Bunnings has built on a successful year by topping the rankings as Australia’s most trusted brand for a fourth straight quarter. A year ago, Bunnings was ranked as Australia’s second most trusted brand – splitting the two major supermarkets Woolworths (first) and Coles (third) on the podium,” Roy Morgan CEO, Michele Levine said.
“Since then, the two supermarkets have fallen away significantly and are now ranked within the three most distrusted brands – just behind Optus – Australia’s most distrusted brand for a sixth consecutive quarter.”