Bunnings has snagged the top spot in website traffic in Q2 ahead of online retailer counterparts with traffic up 74% year-on-year, according to data from online visibility analysis platform, SEMrush.
The hardware giant attracted 5.7 million more visitors than Amazon Australia in second place.
Woolworths rounded out the top three and was trailed by Kmart and JB Hi-Fi, ranked fourth and fifth. Big W, Coles, Microsoft, Harvey Norman and Officeworks made up the final five spots in the top 10.
Ikea more than doubled its site traffic from June 2019 to June 2020 and Spotlight experienced a 61% uptick in online traffic.
During the Q2 period, there were a total of 633 million visits to department store websites, which made up the majority of the top 50 retailers analysed, 413 million to electronics and office, and 410 million to home and hardware retailers.
Site traffic to department stores including Kmart, Target, Myer and David Jones, surpassed any other sector with more than 63.5 million visits, an increase of 58% year-on-year.
SEMrush head of global marketing, Olga Andrienko said the data shows a clear trend in consumer preference towards at-home items with Bunnings, Spotlight and Ikea all experiencing significant spikes in website traffic.
“People are investing more in their homes from furniture and outdoor supplies for home improvements, or gadgets and tech to enhance lifestyle in lockdown. The data suggests that consumers are looking for good quality products at affordable prices and they are spending their time online in a COVID-safe environment.”