Woolworths has been named the most trusted brand in Roy Morgan’s latest Net Trust rankings for the 12 months to March 2022, closely followed by Coles, with Bunnings, ALDI and Kmart rounding out the top five – all unchanged from the prior quarter. 

Big improvers in the top 20 were led by Myer, which was up two places to seventh, Apple increased six places and entered the top 10 in ninth, Bendigo Bank was up two places to 14th, JB Hi-Fi was up one place to 18th and David Jones re-entered the top 20.

Roy Morgan data scientists analysed nominations from more than 20,000 Australians to identify the nation’s 20 most trusted brands, and 20 most distrusted brands.

Roy Morgan CEO, Michele Levine notes the new environment of rising inflation and interest rates presents a new challenge for brands and businesses looking to maintain and increase their trust – and minimise their distrust – with customers dealing with a fast-rising cost of living.

“The last two years have proven to be good ones for Australia’s supermarkets and big retailers. Coles, Woolworths, ALDI, Bunnings Warehouse and Kmart have consistently ranked in the top five most trusted brandsin Australia and this trend hasn’t changed in the early months of 2022.

“Importantly, there were several brands that increased their net trust ratings significantly in the first quarter of March 2022. Apple had the biggest improvement – rising six places to ninth overall.”