Brother International Australia (BIA) is launching a range of high-quality refurbished products, reflecting its commitment to environmental responsibility, and keeping Brother products and materials in use for longer.

“We recognise and acknowledge that the electronics industry is a significant contributor to waste, and all of us can take a leadership perspective to help minimise – through both design and circularity. That is why we are rethinking how we can keep our products in use for longer, as well as how we can support our eco-conscious customers who are looking for great value Brother products,” BIA director, Andy O’Donnell said.

“As we move forward, we are committed to seeking innovative solutions and best practices to keep materials in use for longer, reducing our carbon footprint and minimising waste, while also delivering high-quality products and solutions our valued customers have come to expect.”

Through a partnership with Circonomy, BIA is taking a stand against wastefulness by helping create an equitable and sustainable world.

Circonomy CEO, Ryan Swenson said, “We know that Australians want to make more sustainable choices, including how they shop. Purchasing refurbished printers, such as the ones launched by Brother, is another way people can access affordable tech that is good for the planet, without compromising quality. We’re excited to be partnering with Brother on this pilot.”

In addition to the repair and troubleshooting support BIA provides, the refurbishment program will ensure that select products that have been returned to Brother and restored by its local team to near-new condition, will then be packaged for sale and given a second life.

This refurbishment pilot program allows BIA to explore extending the life of select products and reduce e-waste going to landfill. BIA has a dedicated team to evaluate and measure the pilot program’s learnings to strengthen and expand the initiative by 2025.