A legal stoush launched in the USA by Breville against South Korean kitchen appliance company Hurom alleging ‘false and misleading advertising claims’ were made in relation to Hurom’s Slow Juicer has been settled.

The lawsuit initiated by Breville challenged Hurom’s advertisements comparing its Slow Juicer to centrifugal juicers, for which Breville is a global market leader. A statement from Breville said Hurom had agreed to modify its advertising material and that the exact terms of the settlement are confidential and will not be made public.

“We are pleased with today’s outcome, which we believe validates Breville’s market position and the quality for which our juicers and other kitchen products have become known worldwide,” said Damian Court, president of Breville USA.

“We shall continue to assert our rights and defend our product line from false and misleading advertising campaigns as we continue to develop innovative and exciting new appliances and products to enrich the lives of our consumers on the global stage.”

In Australia, Breville recently launched a website to cut through the often confusing and contradictory health claims around juicing and blending.