Committed to role as ambassador.
Breville has quickly hosed down any speculation that Heston Blumenthal will be discontinuing its relationship with the local small appliance company.
Speculation has been raised by several people within the industry after Shriro signed Heston Blumenthal to a global collaboration on a new range of Everdure barbeque products this morning.
In a statement supplied to Appliance Retailer by Breville general manager, Mark O’Kelly, he confirmed that the relationship with Heston Blumenthal started in 2013, principally to launch the company’s Sage brand in the UK and European markets and has two further years to run.
“His involvement is as our brand ambassador including selected input into New Product Development. The current contract has a further two years to run through to mid-2018,” O’Kelly said.
An additional statement received by Appliance Retailer from Breville Global Brand Manager, Scott Brady said:
“Heston is and remains Breville’s global ambassador for small kitchen electrical appliances. Heston is collaborating with Breville because he believes, in his own words, that we make the best small kitchen appliances in the world.
“Heston had an association with a housewares brand who made food scales and other accessories when we first met him, and he is free to pursue associations with others outside of the small kitchen appliance space.
“We’re proud that one of the world’s greatest chefs sees an Australian small appliance company as the global leader in kitchen innovation and design and Heston is as committed to Breville today as ever.”