Belkin is introducing its new ScreenForce Pro Application System at JB Hi-Fi and Optus stores, offering a value added in-store service to consumers who purchase any product in the Belkin screen protection range.

The patented application system provides precision-engineered alignment for maximum coverage and greater accuracy, allowing an in-store associate to apply a screen protector to a customer’s phone within minutes, effectively and efficiently.

Providing double ion-exchange strengthened glass with safe drop and impact protection, both JB Hi-Fi and Optus will be supplying ScreenForce UltraGlass screen protectors for all current Apple iPhones. JB Hi-Fi will additionally offer ScreenForce TemperedGlass screen protectors for Samsung S22 and S22+.

“With a deep heritage in technology accessories, our introduction of the updated ScreenForce Pro Application System only furthers our innovation and leadership in screen protection and commitment to making our consumers lives easier,’ Belkin International head of product management for Australia and New Zealand, Jamie Laing-Reece said.

“The goal has always been to deliver industry leading consumer experience to complement our product, such as our latest screen protection range which can be easily applied both instore as an extra service benefit, or at home. We’re thrilled to be rolling this out to our retail partners across the country looking to showcase what a great instore experience is all about and highlighting the importance and benefits of an in-person, in-store interaction.”

In addition to utilising a smaller footprint in-store and other convenience improvements, Belkin’s updated ScreenForce Pro Application System extends the brand’s focus on sustainability, with its screen protector range now coming packaged in envelopes made using 100% compostable materials. The storage boxes have also been updated to be 78% more compact.

For consumers unable to take advantage of the ScreenForce Application System in stores, Belkin has created an at-home application as part of their retail packaging for all device protection. The ‘easy align tray’ is Belkin’s patented application process that delivers flawless alignment and bubble-free application.