Beko Europe is expanding its footprint in Central and Eastern Europe as it commences the production of built-in ovens at its manufacturing facility in Wrocław, Poland.
“We are proud that our Wrocław plant, as one of Beko’s key manufacturing centres in Europe, has been selected to implement this new product line,” said Francesco Celentano, Manufacturing Senior Director of Beko Europe.
“Thanks to our proximity to the market, we can directly respond to the diverse needs of consumers in Central and Eastern Europe, strengthening our position as a leader in the home appliance industry.”
Beko considers the Wrocław site, which recently received a Silver Medal in World Class Manufacturing, an important hub for its European operations.
It produces ovens with energy classes from A to A++ for markets including France, Italy, DACH, the UK, and Iberia, signifying Beko’s long-term commitment to regional relevance, operational agility, and environmental responsibility.
The first ovens from the facility will be available for sale starting this month.
The initial rollout will include three models tailored to the Central European market, with seven additional variants to be released in the coming months for wider European distribution.
Beko boasts that the ovens are energy-efficient and feature its latest technologies with a focus on sustainability, performance, and user-friendly design.
“This is more than a product rollout. It’s the result of teamwork, operational excellence, and our shared commitment to bringing innovation closer to the people we serve,” said Mehmet Ragip Balcioglu, CEO of Beko Europe.
“Thank you to our outstanding teams in Wrocław and across Beko Europe for turning strategy into action.”