Beko highlights its seven decades of global expansion, technological innovation, and a deepening commitment to sustainability as it celebrates its 70th anniversary.
Founded in Istanbul in 1955, the company has grown into an international brand operating in 58 countries, with a turnover of €10.6 billion in 2024 and a workforce of more than 50,000. Its portfolio includes 22 brands such as Grundig, Defy, Dawlance, Voltas Beko, Singer, and Arçelik Hitachi Home Appliances.
“As we celebrate 70 years of success, we are also celebrating a national story—one of resilience, vision, and dedication,” said Can Dinçer, Beko Chief Commercial Officer for Turkey and South Asia.
“We have been guided by our founder Vehbi Koç’s philosophy: ‘I exist if my country exists.’ This ethos has shaped our every step—from a local producer to Europe’s number one white goods company.”
Much of Beko’s international growth has come over the last two decades. In 2011, it entered the South African market through Defy, followed by Dawlance in Pakistan (2016), Voltas Beko in India (2017), and Singer in Bangladesh (2019).
In 2021, the company formed Arçelik Hitachi Home Appliances to support growth in the Asia-Pacific. Most recently, Beko became Europe’s top white goods brand in 2024, following the creation of Beko Europe through a merger with Whirlpool’s European operations.
Beko says it has produced over 560 million products since its founding, including 375 million white goods across six categories. The company claims that if its appliances were stacked together over 70 years, they would reach the moon.
Other outputs include 151 million refrigerators, 96 million washing machines, and 57 million ovens. Its global operational footprint now spans 7.8 million square metres—an area roughly equivalent to 1,100 football fields.
The company also takes pride in its environmental credentials, citing efforts to reduce water and energy usage in both products and production. Beko says its dishwashers have saved the equivalent of more than 15 Sydney Harbours’ worth of water over 30 years. Its factories have recorded water efficiency gains of 2.77 million cubic metres since 2010 and recycled 1.75 million tonnes of electronic waste in the past decade.
In research and development, Beko holds 3,125 international patent applications and operates Turkey’s first R&D centre for white goods, established in 1991. “White goods are no longer just about convenience—they’re about quality of life,” Dinçer said. “We’ve moved from helping with household chores to helping build smart, sustainable homes of the future.”
Looking ahead, Beko says it will continue to invest in technologies that meet the needs of modern life, from energy-efficient products to smart appliances that save time and resources. “We’ve surpassed every milestone we set,” Dinçer added. “We said we’d be everywhere on the Silk Road—we are. We aimed to be Top 3 in the world—we’ve gone beyond. And we’re not stopping here.”