Beko Australia concluded its Mid-Year Sales and Marketing Conference last week, bringing together sales, operations, marketing, and product teams from across Australia and New Zealand for a three-day event focused on strategic planning and renewed momentum.
Held from June 11 to 13 at the Beko Sydney Sales Support Office and Showroom, the conference was themed “RESET TO RISE: Ignite. Adapt. Win.” and aimed to realign the company’s commercial approach in response to a more difficult retail environment.
“This wasn’t just another catch-up. It was a hard reset; a wake-up call in response to a market that’s tougher than ever. With sales contracting and pressure mounting, this conference doubled down on the essentials: agility, energy, and belief,” said Jim Kalotheos, Beko ANZ Managing Director.
The conference included a series of business updates, territory reviews, and workshops covering local marketing, retailer engagement, and point-of-sale strategies. There was also a strong focus on new product introductions and upcoming category opportunities.
“This isn’t about tearing everything down. It’s about returning to what makes a great salesperson and doubling down — Drive. Grit. Curiosity. Belief in the brand and a fire in your belly that says: ‘I will give 100%, every single day,” said Eddie Gaymer, Beko ANZ National Sales Manager – Australia.
Participants were urged to embrace change, strengthen retailer relationships, and focus on incremental progress as part of a sustainable sales strategy.
An interactive workshop, “Reset to Rise: Retailer First, Brand Proud, Sales Strong,” underscored Beko’s emphasis on supporting retail partners.
Marketing Manager Amanda Hart described the “Retailer First” approach as foundational to how Beko operates across training, logistics, and in-store experiences.
“Retailer First isn’t a slogan. It’s a mindset. It’s how we earn trust, how we grow together, and how we win, not just once, but sustainably,” said Hart.