Beko Australia and New Zealand has been recognised as a UGC (User-Generated Content) Super Star at the prestigious Bazaarvoice Awards 2024, held in Sydney last week.
This acknowledgment underscores Beko’s leadership in amplifying consumer voices and achieving remarkable engagement through its UGC program.
During the event, Bazaarvoice Asia Pacific head of client success, Berenice Bory commended Beko ANZ’s achievements.
“Beko ANZ collected a very high volume of content from everyday shoppers through a variety of tactics. The most impressive part is the high volume of content has led to a 6,000% increase in review volume on retailer websites across the Bazaarvoice network.”
Beko was praised not only for the volume of reviews but for effectively leveraging UGC across marketing campaigns, amplifying its customer voices on multiple platforms.
5-star customer review for Beko washing machine.
Bazaarvoice lead client success manager, Mika Kohirata added, “I’m thrilled to share that Beko ANZ been recognised as a Best in Class Client among all our clients in Australia and New Zealand – what an incredible achievement.”
Since the launch of its product review program for ANZ in 2020, Beko has continually driven impactful customer reviews to retail partner websites.
5-star customer review for Beko dishwasher.
Beko ANZ marketing manager, Amanda Hart highlighted the significance of UGC for the brand. “With an ever-increasing reliance of consumers on peer reviews and user-generated content, at Beko we believe the voice of our customers via our reviews is a key communication and proof point to potential new Beko customers.
“It showcases the reliability and performance of our products, the peace of mind provided by our five-year warranty and overall customer satisfaction.”
5-star customer review for Beko freestanding cooker.