Beko Australia has re-introduced its popular cooking experience sales promotion for 2025 running from 1 July to 31 August.
Beko Australia national sales manager, Eddie Gaymer, said the ‘Cook Smart. Stress Free’ promotion is designed to drive conversion and consumer excitement across Beko’s selected range of cooking appliances.
Gaymer said retailers are encouraged to maximise engagement during the promotional period, with a compelling offer that rewards customers in two ways – a digital Visa gift card of up to $100 (via online redemption) with the purchase of eligible Beko cooking appliances and an entry into the draw to win one of four Gathar Private Chef Experiences, each valued at $2,500, bringing the luxury of an in-home chef to four lucky customers.
“This campaign continues to deliver for both consumers and retail partners,” said Eddie Gaymer, National Sales Manager at Beko Australia. “It’s a proven promotion that offers real value at point-of-sale, while reinforcing the premium experience Beko brings to the home cooking category.”
Promotion Highlights:
- Dates: 1st July – 31st August 2025
- Eligible Products:
| Built-In Ovens | Cashback | 60cm Cookers | Cashback | |
| BBO91271MDX | $80 | BFC60IPAN | $80 | |
| BBO6811DDX | $60 | BFC60GMX | $60 | |
| BBO6851PSDX | $60 | BFC60VMX1 | $60 | |
| BBO6851PDX1 | $50 | BFC60VMW1 | $60 | |
| BBO6851MDX | $50 | BFC60EMW1 | $60 | |
| BBO6850MDX | $40 | 90cm Cookers | Cashback | |
| Cooktops | Cashback | BFC918GMX1 | $80 | |
| BCT904IG | $100 | BFC916GMX1 | $80 | |
| BCT604IG | $80 | Range Cookers | Cashback | |
| BCT901IGN | $80 | BRC916GMB | $100 | |
| BCT601IGN | $50 | BRC916GMAN | $100 | |
| BCT600IG | $50 | BRC916IMB | $100 |
- Digital Redemption: Consumers can redeem up to $100 VISA Card for purchasing selected Cooking Appliances by online redemption. They will also be entered into the draw to have a chance to win 1 of 4 Gathar Private Chef experiences. https://bekopromotions.com.au/cooking25
- Claim Period: The claim period is open until 30th September 2025.
Consumers can redeem their bonus and enter the prize draw by visiting: www.bekopromotions.com.au/cooking25. The claim period will remain open until 30th September 2025.
The “Cook Smart. Stress Free” promotion is designed to support floor sales and boost store traffic during a key mid-year period, offering retailers a timely opportunity to capitalise on heightened interest in cooking appliance upgrades.
Retailers are encouraged to activate in-store visibility, educate teams on eligible models, and promote the offer across digital and social channels. POS materials and training support are available through Beko’s Territory Managers. For a more immersive experience, retailers are also invited to reach out to their Beko Territory Manager to arrange an in-store ‘Dinner with Friends’ session—a unique, hands-on opportunity for staff to experience the full suite of Beko cooking features in action and build deeper confidence in the range.