Australian start-up, Zega Intelligent Cookware, has expanded into Europe, signing its first retail distribution deal with Italian homewares retailer, the Kasanova Group.
The deal sees Zega’s smart app-enabled Australian-designed cookware sold across Kasanova’s 350 stores in Italy, as well as through their online and TV home shopping channels.
Designed by the team behind the Magic Bullet, Zega’s intelligent cookware features unique SmartControl technology which allows it to self-cook for hours off the stove without gas or electricity.
Zega co-founder and lead designer, Brendan Dunne said the deal represents a significant milestone for the business.
“This is an exciting step for Zega as it secures our entry into one of the most important kitchenware markets in the world, in partnership with one of the most experienced retailers in Italy, the Kasanova Group,” he said.
“The first order with Kasanova has already been placed and we’re working hard to get stock delivered to Italy by November. The timing ensures Zega is positioned in store to take advantage of the Christmas retail period.
“We’re excited to be launching in-store retail in such a sophisticated market – and no doubt our learnings in Italy can be applied when we launch with distributors in Australia and the US.”
The Zega app, which currently features over 70 recipes, is being translated into Italian. The company is also developing additional recipes and videos with Italian MasterChef contestants to coincide with the launch.
Zega cookware was recently awarded Best Retail Product Innovation in the Finder Innovation Awards 2021.