In our Influencers series run in conjunction with Appliance Retailer magazine, Current.com.au speaks to the industry leaders, big brands and well-known identities that have helped shape the electrical retail industry in 2013.
Today we hear from De'Longhi Australia CEO Paolo Albertoni, who says suppliers need to have a compelling offer to convince consumers to improve their lives by purchasing up-market appliances.
How has the first half of 2012 been for your business?
The first half of 2012 has been different to any other period in memory due to the changes within our industry and within some of our core categories.
Australia seems to have entered into a phase that is one of rapid change, and that will require creativity and innovation to stay ahead of the pack.
What are your predictions for the second half of the year?
With retailers focused on inventory control and a mix of in-demand product categories, including coffee machines, food preparation and breakfast appliances to complement the kitchen, we believe there are definite opportunities to predict the winners and losers in the second half of the year.
What opportunities do you see for the electrical retailing industry?
There are opportunities in the food preparation and coffee categories, and with any brand or category offer that adds value to consumers wanting to spend their discretionary dollar to improve their lifestyle.
Our De’Longhi and Kenwood breakfast ranges are a clear example of an opportunity to improve the ASP of a category in a short period of time and to also create an emotional connection between our products and brands and our end consumers.
What’s your favourite product of 2012 so far?
I have to say the Icona Vintage range as it not only continued the colour story (that seems to be the flavour of the month) but, more importantly, the range exudes design, elegance and lifestyle, which is not as easy for our competitors to follow.