Appliances Online has released a new national brand campaign, Legend, incorporating a series of TVCs, radio, digital and outdoor media, developed by media and creative agency partner, Oxygen360.
The campaign highlights Appliances Online’s industry-leading service including free next day delivery for 95% of the country’s population, 24/7 Australian customer support, free removal and recycling of old products and best price guarantee.
Winning Group chief marketing officer, Sven Lindell said Appliances Online is Australia’s most trusted online appliance retailer, offering an exceptional level of customer service.
“The idea for the campaign came from the reasons why John Winning started the business 16 years ago, which was to offer Australians convenient shopping, efficient service and an unforgettable experience, all when it’s needed the most.
“As our business strategy is driven by neuroscience, the creative is based on an understanding of our most important customer segments, their needs, wants, and their personal styles.
“The campaign features diverse family units, to highlight how all Australians can have a legendary moment when they shop with Appliances Online, as their everyday life can continue on as normal. We go above and beyond for our customers, one customer, one experience at a time and I am proud that some of our delivery team, who are the legends providing an exceptional level of customer service, are featured in the ads.”
Oxygen360 managing director, Cameron Jurd said, “Using the simple expression of ‘Legend’ multiple times, we have created amusing, memorable insights into diverse real-life situations that demonstrate the superior levels of customer service with Appliance Online’s Legendary Service.”