By Claire Reilly

SYDNEY, NSW: Sony has today announced the arrival of a new 3D Home Theatre Projector (VPL-HW30ES) which expands the company’s offering in the 3D entertainment market.

According to Jason Lee, product manager Sony Australia, “Sony is striving to further strengthen its 3D Home Theatre projector range.”

“The new VPL-HW30ES truly allows consumers to experience the wonders of Home Cinema right in their own living room,” said Lee.

The projector features Sony’s Dynamic Lamp Control system, making it three times brighter than the first 3D projector Sony released on the Australian market last year. It also features SXRD technology (standing for Silicon X-tal Reflective Display) which allows it to deliver full high definition video at a high frame rate.

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For lovers of classic films, the projector is capable of simulating 3D images out of 2D originals, and it features different 2D/3D picture modes that can be adjusted according to the content being viewed.

The VPL-HW30ES offers a contrast ratio of 70,000:1 and brightness of 1,300 lumens, and Advanced Iris Control helps to maximising black and white levels without effecting brightness.

“In addition, ‘3D crosstalk’ is further reduced to a minimum thanks to the 200Hz SXRD panel drive system and unique Dynamic Lamp Control Technology.” According to Sony, “The VPL-HW30ES sets a new benchmark for discerning film enthusiasts who want the ultimate high-end home theatre system at an affordable price.”

The projector is designed to be used with the Sony 3D transmitter (TMR-PJ1) which is designed to create a clearer image, and Sony’s new active shutter 3D glasses (TDG-PJ1) which offer 30 hours of viewing time off a 30 minute charge. The transmitter and glasses are available separately for an additional cost.

The VPL-HW30ES 3D Home Theatre Projector will be available in August 2011 for RRP $5,999.

Sony's active shutter 3D glasses (TDG-PJ1).