Amazon Australia is preparing for its fifth festive season in the country, on the back of significant investment and expansion in its operations network.

Australians are expected to spend an average of $1,350 this holiday season, including $400 on gifts, according to new research conducted by Amazon. To inspire customers and showcase a range of deals, Amazon has just launched its Christmas Store, collating gift recommendations to help shoppers find the perfect presents.

Further strengthening its delivery network, Amazon will open its new logistics site in Bella Vista, Sydney in mid-November. The delivery station – which acts as a hub for Amazon Flex delivery partners to collect parcels – will facilitate Prime Free One-Day delivery to customers in The Hills District, Northern Beaches and greater northern Sydney. 

This follows the opening of Amazon’s first standalone sort centre in Craigieburn, Victoria in October, which sees already-picked-and-packed customer orders sorted by final destination, consolidated and shipped to last mile sites.

Amazon Australia more than doubled its operational footprint in 2022 with the opening of its robotics fulfilment centre in western Sydney in January. Storage capacity has increased by 100% for small and medium size Australian businesses who use Fulfilment by Amazon.

The parcel pick-up network of Lockers and Counters has seen an additional 100 locations around Australia, expanding the national network to more than 900 including Cairns in Queensland, Riverside in Tasmania and Karrinyup in Western Australia.

In August, Amazon reached a major delivery milestone in Australia, launching Prime Free One-Day Delivery. Prime members in most postcodes in Sydney and Melbourne can now enjoy free one-day delivery on hundreds of thousands of eligible products with no minimum spend required.