Amazon’s Prime Day sales event is making a return this July, kicking off on 16 July and running until 21 July – making it the longest ever Prime Day in Australia.

Prime members can expect exclusive savings from leading brands including Apple, Bose, De’Longhi, Dyson, Miele, Panasonic, Philips, Samsung, Sony and more.

Customers can start a free 30-day trial ahead of Prime Day or sign up for a full membership for $9.99 per month or $79 per year.  Prime members enjoy free and fast delivery, access to Prime Video, Amazon Music Prime, Prime Reading and Prime Gaming.

Amazon Australia director of Prime, Arno Lenior said, “We are excited to announce Prime Day will be back in July. As Australians continue to grapple with rising living costs and seek ways to stretch their budgets, we are working hard to secure huge savings for members this Prime Day.

“Members will be able to take advantage of deep discounts from popular brands and small and medium Australian businesses, and enjoy the convenience of fast, free delivery through Prime.

“Prime Day is a huge celebration for our Prime members, but we work hard to make every day better for members, with entertainment options, access to exclusive deals and free and fast delivery options. We are focused on improving delivery speed for Prime members and earlier this year, we launched Prime free one-day delivery in five new cities – Brisbane, Newcastle, Gosford, Wollongong and Geelong – on top of Sydney and Melbourne.

“We’re also pleased to delight other Prime members around the country with more than 80% of Australian Prime members who have made an order in the last six months having had access to next day delivery on a huge range of products. We will continue to work hard to ensure that we deliver an incredible experience for Prime members in Australia and around the world.”

Data from global marketplace leader, Pattern showed the number of customers participating in Prime Day increased by 33% in 2023 with strong sales growth predicted again for this year’s event.

“Prime Day has cemented itself as a major sales event in the Australian retail calendar. A surge in Amazon memberships, along with last year’s impressive Prime Day results, indicates that Prime Day 2024 will be bigger than ever, presenting local brands with opportunities to grow sales and connect with new customers,” Pattern Australia managing director, Merline McGregor said.

Amazon has approximately 4.5 million Prime subscribers in Australia.

“Strong levels of subscriber growth highlight the value Australian consumers find in Amazon Prime, especially in a time when consumers are becoming increasingly strategic with spending, and eagerly awaiting major sales events to make their purchases,” McGregor added.

“Although consumer spend may be pressured, Pattern research indicates Amazon may be more resilient than other shopping channels. Only 18% of Amazon shoppers say they will reduce spend this year, versus 24% for all online shoppers.”

In preparation for Prime Day 2024, key product categories capturing shopper interest includes home and kitchen products (60%), electronics and computer (57%), books and e-books (55%), clothing, shoes and accessories (52%) and sports, fitness and outdoor products (51%).