Laser has implemented a raft of price reductions across its Connect SmartHome range, led by $10 smart lightbulbs, alongside a smart Wi-Fi plug for $18 and a smart indoor security camera for $39. Other products in the range include smart doorbells, indoor and outdoor cameras, other lighting options such as strip lighting, and smart power options.

The Connect SmartHome range was launched exclusively with Harvey Norman late last year and the price reductions come off the back of a successful sales period since launch.

Compatible with Google Home and Amazon Alexa, users can control the range via voice command or as standalone products controlled via the Connect SmartHome app, available on both Android and iOS.

Laser and Harvey Norman sales data shows that consumers are choosing smart lightbulbs and smart plugs as their first purchases in their smart home journey.  From turning on the lights when arriving home from work via the smartphone app, pre-heating a winter blanket, controlling a slow-cooker during the day or turning off the lights with a simple voice-command, these smart devices can be tailored to specific needs and desires of each household.

The range is Google-licensed, ensuring no interruptions after updates, while full compliance with Australian Standards and Regulations, replacement warranty and local customer support.

Laser managing director, Chris Lau said, “As a proud and well-established Australian company, we are well positioned to service this category, challenge existing pricing structures, and provide customers with affordable options in creating their connected home, often for the very first time.

“In under a year, Connect has become a key driver of the smart home categories through our partnership with Harvey Norman, and our price reductions will only continue our drive to make this technology as accessible to as many people as possible.”