LG drives with a new sponsorship

In a new 12-month sponsorship deal, LG is now the official partner of the Kelly Racing Supercars team and its team principal, co-owner and driver, Rick Kelly.

LG will provide technology, on-car branding and customer activations as well as leverage the partnership through retailer activity and relevant marketing channels.

With the Supercars season currently in a 10-week online simulation, LG is supporting Kelly with home entertainment technology, including LG OLED televisions specially calibrated for racing simulation games.

“We are excited to partner with LG Electronics Australia in 2020 as the LG business and its innovative products have many synergies with the Kelly Racing brand and what we represent,” Kelly said.

“During this time our fans are relying on us to remain active and relevant in a period when we can’t race the real cars. LG has helped enhance my simulation experience at home with three LG OLED TVs. This experience has to be seen to be believed with the fast-paced action seen in outstanding detail with a 100Hz refresh rate and incredibly low input lag.”

Currently the BP Supercar All Star E-series is airing live on FOXSPORTS and Kayo along with a vast list of digital outlets including Twitch and the Supercars Channels. In addition, all teams are live streaming across their social channels and LG customers can also watch the Supercar series via the channels on their LG TVs with built-in content services.

Kelly Racing has undergone the most significant change in the team’s history, changing to Ford with the 2020 Ford Mustang, as well as consolidating to two Supercar cars from four.

LG is thrilled to join forces with Kelly Racing in 2020, LG Australia national sales director, Murray Richardson said. “Supercars are driven by technology and innovation and are the pinnacle of Australian motorsport. LG shares common themes and qualities with this sport, which made this sponsorship opportunity the perfect platform to promote our new suite of products this year,” he said.

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