The Victorian division of Harvey Norman Commercial, Australia’s largest commercial sales provider of appliances, sanitary ware, audio visual and professional products, has unveiled its state-of-the-art Selection Centre at its headquarters in Port Melbourne.

Showcasing more than 1,800 products from over 85 leading brands, the new 1,500 square metre product destination has been designed exclusively for commercial builders, architects and developers.

Focusing on delivering a seamless, high-end product experience, the new Selection Centre offers appliance specialty displays from Miele, Smeg, Gaggenau, Siemens, Bosch, Fisher & Paykel, AEG ILVE and many more.

The sanitary ware offering has five key displays from Caroma, Clark, Seima, Streamline and Parisi. Supported by a generous tap ware, bath, basin, sink and toilet display offering from brands like Astra Walker, Phoenix, Abey, Barben, Argent, Studio Bagno, ACL and Bathe.

The new site also offers both a demonstration kitchen and commercial back of house kitchen that enables the space to be utilised for product launches, industry and brand presentations.

“We saw an opportunity to innovate our business and look to the future of the commercial landscape, enabling our clients to do business more easily and efficiently,” Harvey Norman Commercial Victoria director, Glenda Bailey said.

“We are future-proofing the way we do business and ensuring we’re at the top of our game – it just made commercial sense.”

Melbourne design firm StStyle was tasked with creating an on-trend space that celebrates the city’s edgy, industrial feel and features artworks by Australian artist Mike Makatron. Key highlights include dark tones, reclaimed timber, feature lighting and lush moss installations.

With a nod to industrial style, Steve Mooney and Travis Cheriton from StStyle brought to life the vision for an interactive space where clients can see, touch and compare their ideal appliances and sanitary ware.

“From the 150-year-old Croatian feature tiles to the reclaimed wooden railway sleepers and our indoor moon, which comprises of 3,200 circadian LED lights. We’re all about the details – and that’s before we even get to the outstanding products we sell or the dedicated experienced team we have of sales specialists, estimators and project coordinators that are facilitating our end-to-end project management, after sales and warranty experience.

“I’m extremely proud of the overall result and of our team. We’re delivering a best-in-class commercial brand experience in every way.”

The new Harvey Norman Commercial Selection Centre is open by appointment only at 4 Central Boulevard, Port Melbourne. For more details go to harveynormancommercial.com.au or telephone 03 8530 6300.