Amazon is not only the world’s most valuable brand for the third consecutive year but is the first brand to exceed US$200 billion in value. The world’s most valuable brands list for 2020 from Brand Finance ranked Google in second spot, overtaking Apple which is now in third place with Microsoft and Samsung in fourth and fifth positions respectively. When it comes to value, Google and Samsung’s value increased while Apple and Microsoft both dropped in value.
Woolworths is Australia’s most valuable brand, overtaking Telstra that fills second place followed by the Commonwealth Bank, BHP and Coles. And despite the revelations from the Royal Commission, NAB, ANZ and Westpac, were still in the top 10 brands, sitting in sixth, seventh and eighth spots.
Taking out the title of the world’s strongest brand with an AAA+ rating was car maker, Ferrari and the fastest-growing brand was iQiyi, China’s response to Netflix.
The report was announced at the World Economic Forum in Davos, Switzerland.