Winning Appliances will open the doors to its new Chadstone showroom in Victoria on Saturday 21 December, located inside Chadstone shopping centre.

The showroom, which measures just 600 square metres, was designed by Melbourne-based studio Cera Stribley Architects and incorporates state-of-the-art displays from exclusive partners The Galley, Kalamazoo, Fhiaba and La Marzocco, as well as leading appliance brands including Gaggenau, Miele, V-ZUG, Smeg, Neff, Siemens, Fisher & Paykel and Bora.

Three lifestyle kitchens represent three distinct customer segments, their needs, wants and personal styles with curated appliances from ILVE, AEG, Bosch, Barazza, Franke, Zip and Pitt, to provide inspiration to the home cook (Winning Memories) through to the masterchef and entertainer (Winning Entertainer and Winning Classic).

Winning Group CEO, John Winning said the family business continues to adapt and evolve with an ever-changing market.

“Our continued investment into the Victorian market, through the opening of our new Chadstone showroom and recently launched flagship Richmond showroom, symbolises our passion to provide Victorians with unrivalled customer experience and the world’s best and exclusive brands.”

The showroom provides customers with a platform to see, touch and interact with the latest appliance technology and designs. The design is intended to feel like a sanctuary with a home-like atmosphere.

“Australian consumers are some of the most discerning shoppers in the world and Victorians have a great eye for design and innovation so we know they will appreciate the quality and sensory experience of the Chadstone showroom.”