Oral-B brings AI to brushing teeth

Via intelligent management tools.

Oral-B has unveiled its new Artificial Intelligence electric toothbrush Genius AI – its most advanced toothbrush to date – that understands individual brushing techniques and helps users improve their oral health.

Genius AI combines the knowledge of thousands of human brushing behaviours to assess individual brushing styles and coach users to achieve better brushing habits. AI technology tracks where people are brushing in their mouth and offers personalised feedback on areas that require additional attention.

Oral-B envisions a future that will allow people to undertake at-home health monitoring as part of their daily oral care routine with live feedback to enable diagnosis and prevention of potential dental issues.

Oral-B Australia and New Zealand brand director, Zulfiqar Mahar said, “Imagine a future oral care device that could share intel about personal health and reach out to dental and health professionals in real time. With dental professionals, external researchers and Oral-B scientists, we want to explore the endless opportunities connected dental care devices can deliver.”

Exclusive to Shaver Shop for RRP $499, the Genius AI is accompanied by the Oral-B app and comes with a travel case that charges both the brush and a USB device, such as a smartphone.

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