NEFF showroom opens in South Melbourne

BSH has completed its new NEFF showroom in South Melbourne after NEFF Australia’s most successful year to date in 2019. Retail partners are being invited for exclusive viewings, with the showroom scheduled to open to the public in late January 2020.

The design of the space was heavily influenced by the award-winning Inspiration Market debuted at EuroCucina 2018 in Milan. The entire project – from planning to execution – took just under one year to complete.

Featuring the breadth of the NEFF range, the space represents what NEFF stands for as a brand – high-quality appliances designed for passionate home cooks, as well as a dedication to helping customers at every step of the way and an ambience which celebrates life, colour and the joy of sharing.

NEFF and Siemens senior brand manager, Roberto Finamore said the showroom has been designed to support Neff retail partners, who this year have brought about more ‘NEFF kitchens’ than ever before. “We can’t wait to welcome them, as well as aspiring and established NEFF customers, into our new space.”

BSH Home Appliances general manager, Robert Warner said the space represents a true brand immersion for NEFF customers.

“Our customers are passionate about food; they love to entertain and cook for their guests. We see the new NEFF Melbourne showroom as an opportunity to provide this same personal experience for our retailers, end consumers and commercial partners. We want to share our passion for food with our customers and we look forward to opening in early 2020.”

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