Hisense confirms launch of its first 8K TV

Hisense will introduce its first 8K TV to the Australian market in 2020 with the introduction of the new ULED 8K TV.

Featuring leading sound and image technologies, including Quantum Dot Colour, Full Array Backlight, Full Array Local Dimming, Dolby Vision HDR and Dolby Atmos Audio, the 8K TV also comes with Hisense’s proprietary Hi-View Engine, which leverages Artificial Intelligence to recognise and upscale low-resolution content to 8K from a variety of sources.

The TV is encased in a metal frame with a thin diamond cut edge with the stand finished in a dark, brushed aluminium to produce a sleek, minimalist design.

Hisense Australia head of marketing, Andre Iannuzzi, said the company has been trialling, testing and fine-tuning 8K for many years.

“It’s an exciting innovation that promises an elevated viewing experience for customers no matter the source, be that free-to-air TV, streaming or gaming. Now is the time for us to show Australians what Hisense can bring to the 8K table. What better way to do this than by introducing 8K TV in our most premium television brand, ULED, as a demonstration of our commitment to exceptional picture, intuitive features and showstopping design.”

More information on pricing and availability will be shared in 1H 2020.

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