Birde spreads its wings with Harvey Norman and Myer

Birde smart media players are now available from the Amazon Launchpad platform, Booktopia, Harvey Norman, Kidstuff and the experiential pop up Litmus Lab at Myer Sydney among other innovative digital consumer products.

Birde media players allow young children to listen to audiobooks and music and watch videos safely by streaming their favourite content through small tokens (Birde Seeds) placed against the speaker. The player can be controlled via the Birde Parental app for parents to control usage and manage the system.

Since launch in late 2018, Birde consoles were available on the official Birde website, Betta Home Living, Bing Lee, Leading Appliances, Leading Edge Electronics and Myer online.

Birde co-founder, Leah Corkin said the team is extremely pleased and humbled by how well Birde is being received by both retailers and consumers.

“To be stocked in such major online retailers means that it’s easier for parents, and gift givers, to access Birde and provide their children with a tool to encourage independent play and learn, while giving them total peace of mind that their children are accessing safe content,” she said.

Birde has also added to its offering with the introduction of tap and play animated books, the first collection being the ‘Funky Chicken’ by Australian author, Chris Collins. The hardback picture books have a Birde icon attached to the cover that brings the book to life for the child to read along while listening to the author narrate.

“Books have taken a backseat to some degree with tablets, TVs and the latest technology becoming the primary ways children – and adults – keep entertained. We wanted to ensure that books and reading continue to be enjoyed by children. Audio books also help children develop phonics and we were keen to integrate them into the Birde ecosystem,” Corkin said.

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