Betta Home Living takes the lead over JB Hi-Fi

Betta Home Living has again won the Furniture/Electrical Store of the Month Award with a satisfaction rating of 93% in the Roy Morgan customer satisfaction report. The win takes Betta Home Living to five monthly satisfaction awards, ahead of JB Hi-Fi on four.

Betta Home Living was ahead of Ikea (91%), Harvey Norman (90%), JB Hi-Fi (89%) and The Good Guys (87%).

Roy Morgan CEO Michele Levine said the surge in ratings over the second half of 2019 has put Betta Home Living in a strong position for the annual Roy Morgan customer satisfaction award.

“JB Hi-Fi was the store to beat earlier in the year, leaping ahead with four consecutive wins in the first four months of 2019. Although its satisfaction ratings have declined marginally, that has been enough o open the door for Betta Home Living. Ikea, which won last year’s Furniture/Electrical Store of the Year award, has struggled throughout 2019, winning only one monthly award.”

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