Jura signs Federer for another five years

Marked by new comms campaign.

Jura has extended its contract with Roger Federer for another five years to 2024. The partnership between them was first established in 2006.

To mark the renewal of the contract, a new communications campaign with Roger Federer has been released with the same message that has been unchanged since 2013: speciality coffees – freshly ground, not capsuled. The campaign revolves around stories from Roger Federer’s everyday life.

The short adverts made their world première at an event attended by Roger Federer and Jura staff at the company’s headquarters in Niederbuchsiten, Solothurn, Switzerland.

Jura global CEO, Emanuel Probst shaking hands with Roger Federer

The first lifelike 3D figure of Roger Federer in the world is a new feature of the Roger Federer Walk of Fame. It is on display now at Jura World of Coffee in Switzerland, where it can be visited by members of the public. There’s even an opportunity to take a souvenir photo with ‘King Roger’.

Jura Australia general manager, George Liakatos said Roger Federer and Jura both represent the same values – Swiss quality, hard work, precision, reliability, elegance and pursuit of perfection.

“We are pleased to be working with Roger for an additional five years as our global brand ambassador. It’s an honour to have such a respectable and talented man partnering with our brand. We have some very exciting plans ahead for the Australian market in 2020 and beyond so stay tuned,” Liakatos said.

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