Over 12 million Australian consumers intend to shop local for Black Friday, according to a YouGov survey commissioned by cloud POS software firm, Vend. Almost three quarters of Millennials (72%) said they will support local independent retailers this Friday, followed by Gen X (64%) and Baby Boomers (55%).
An analysis of over 3,000 Australian independent retailers using Vend data reveals that retailers earned $3,082 last Black Friday on average – over double (144%) the daily estimate for independent retailers last year ($1,261). Shoppers spent a total of $10.67 million on Black Friday last year, which equates to $22,226 ringing through tills every minute at independent stores using Vend.
While the retail industry faces difficult headwinds, Vend’s own insights reveals Black Friday is resonating more and more with Australian retailers as an important sales event. Over the past three years, the number of transactions made at independent retailers on Black Friday increased by almost a quarter (22%), while their revenue increased by over a third (36%).
Shoppers in New South Wales were the busiest independent bargain hunters in Australia (52,423 sales), followed by counterparts in Victoria (44,264) and Queensland (40,337) on Black Friday in 2018. South Australia experienced the most significant growth in revenue at 126% between 2016 and 2018. The increase represents almost three times more than the next state, Queensland.
eBay, Kogan launch big Black Friday deals
eBay has announced a raft of Black Friday deals with discounts on a variety of consumer electronic products rolling out from 10am to 4pm. The online retailer is predicting 2.6 million Australians will visit the ebay.com.au site on November 29.
eBay Plus members will receive discounts up to 60% on products including Apple Watch Series 3, Apple AirPods and the Dyson V8 Origin, selling at $299, $99 and $399 respectively. As well as exclusive deals, eBay Plus members get free delivery and free returns.
There will also be 20% off millions of items including Bing Lee and Dell. Other products up for grabs include the Oral B Genius electric toothbrush selling for $129 and the AbsoluteHeat Professional curling iron for $49. Taking off at 3pm are the Marley Chant portable speaker and Healthy Choice 3.5L air fryer, each selling for $39. Last but not least, the final deals at 4pm include the Google Home Mini, the Syma Mini Quadcopter drone and a portable stainless steel BBQ, each selling at the Black Friday price of $19 each.
Kogan has also announced its collection of bargain buys for Black Friday and Cyber Monday.
These include the Samsung Galaxy S10 which is almost half price at $799.99; the Kogan 32-inch Smart LED TV Series is available for $189.99, a saving of $210. Beats Solo3 wireless headphones are $219.99, representing a saving of $179. A Kogan Smart Watch is $35 while the HP G7 14-inch Home Laptop is $369, a saving of $150.
Kogan Money is also offering a Black Friday bonus special for new Kogan credit card customers. Spend $500 on eligible purchases in the first 30 days of approval and earn $500 credit on Kogan.com.
Come Cyber Monday and the deals include a Kogan 40-inch Full HD LED TV & DVD Combo (Series 7 GF7000) for $259.99; the Kogan Atlas 11.6-inch C250 Convertible Notebook at $279.99 and a Kogan SmarterHome outdoor Pan & Tilt Smart Camera for $79.99.