Apple dominates Amazon product searches

Nintendo and Nespresso also trending.

Apple-mania continued in Amazon product searches for the week ending November 10, following the launch of Apple TV+ on November 1. To celebrate, the brand offered a one-year free subscription to every new buyer of Apple devices since September 10.

The number of people searching for Apple TV and Apple TV+ spiked by over 300% week-on-week while the brand’s other ranges, including Airpods, Apple Watch and iPad, grew by over 30% week-on-week.

Nintendo Switch was also trending just in time for Click Frenzy. The top-viewed product on Amazon included the new look packaging of the popular Neon Blue/Red device, followed by the video game, Pokemon Sword.

The top 20 product searches to the retail industry were:

  1. Apple TV
  2. Fitbit
  3. Apple Watch
  4. Airpods
  5. Nintendo Switch
  6. iPhone 11
  7. Nespresso
  8. Apple Airpods Pro
  9. iPhone
  10. Kindle
  11. Lego
  12. Apple iPad
  13. Boat sales
  14. Apple TV+
  15. Outdoor furniture
  16. Red Dead Redemption 2 PC
  17. Apple Airpods
  18. Macbook Pro
  19. iPad Pro
  20. iPhone 11 Pro
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