Winning Appliances cuts the ribbon on Richmond flagship

Hosts over 350 guests at official opening.

Winning Appliances officially cut the ribbon on its new Richmond Flagship Showroom in front of more than 350 guests last week. It is the second Winning Appliances showroom in Victoria and 16th across the country.

Located on Swan Street, the new showroom represents 37 appliance brands and offers a unique multisensory customer experience.

Designed by Melbourne-based studio Cera Stribley Architects, the showroom is spread across two levels, with a unique culinary theatre at the heart of the showroom where the dedicated culinary team demonstrate cooking results from various appliances. Winning Appliances has collaborated with Williams Sonoma to feature their premium cookware and cooking utensils in the culinary centre.

There are also exclusive appliance offerings from The Galley, Kalamazoo and Fhiaba, alongside state-of-the-art displays from leading brands including Fisher & Paykel, Gaggenau, Miele, Neff, Smeg and V-ZUG.

John Winning Snr, Bill Winning, John Murphy and Kerrie Winning (Jeremy Blode Photography)

The showroom has been designed to offer a homely aesthetic with furnishings and finishing touches encompassing the design of a contemporary home for customers to better visualise how the appliances will sit in their own home. The mezzanine level features three distinct lifestyle kitchens to reflect the needs, wants and personal styles of the most important customer segments.

Winning Appliances CEO, John Winning thanked local architects, designers and supplier partners for welcoming the retailer to the Victorian market with open arms.

Winning Group CEO, John Winning

“Our Richmond flagship is an extension of the collaboration we have with the Michaels of Brighton team who have been here for decades, and we look forward to further expanding the Winning Appliances presence in Victoria this side of Christmas and hopefully opening our new Chadstone showroom by December.

“It will be quite different to this as this is a flagship showroom with a full culinary centre in the middle, while Chadstone will be a taste of this, around half the size and 100 times the foot traffic.

“For anyone who knows Victoria well knows that Chadstone shopping centre is home to all Victorians; if it is not monthly then bi-monthly and I don’t know of anyone that doesn’t go there at least multiple times per year. 25 million people walk through those doors each year and we saw that as an obvious opportunity for us to introduce our brand and what we do at Winning Appliances to the Victorian market by showcasing many of our suppliers’ brands within that location and also complementing what we have here in Richmond.

Winning Appliances Richmond store manager, Alexis Lovell (Jeremy Blode Photography)

“Richmond probably takes the cake for my favourite Winning Appliances showroom and I have had a few over the last five years. Kingston was top of the pops and Alexis has rightly moved from my second favourite and everyone has their favourite. Loads love Fortitude, my dad still loves Crows Nest; they are all different.

“We don’t try and cookie cut the approach we do to retail, what we do try and do is cookie cut the service. We expect that every customer gets the Winning Appliances great old-fashioned service that we pride ourselves on. We are 113 years old and I am the fourth generation, the third generation is represented by my uncle Bill and my Mum and Dad and I’m very happy to have my family here to help celebrate what is a very proud moment for myself personally and my team that have put such an amazing effort into making what it is today.”

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