TCL enters the Australian smartphone market

With mid-range device.

The TCL Plex is the first TCL-branded smartphone to hit the Australian market and is now available exclusively from JB Hi-Fi for RRP $499 in Obsidian Black and Opal White.

Initially unveiled at IFA this year, the TCL Plex extends the brands display expertise into the first of what will grow to become a family of smartphones.

Its slim, compact frame comes with a dual-side curved glossy glass body and 3D holographic finish created using nano-laser etching technology and nano-vacuum coating. The 6.53-inch FHD+ TCL Dotch Display has 90% screen-to-body ratio.

TCL Plex in Obsidian Black

The TCL Plex is equipped with a triple camera setup. The main camera utilises a 48MP Sony sensor with 4K recording function, 16MP 123-degree super wide-angle camera to capture four times the content in a single shot, and a separate dedicated video camera.

Proprietary display optimisation and camera technology, TCL NXTVision, features an advanced processor, six-axis colour enhancement and 2D edge enhancement for sharper pictures. The SDR to HDR real-time conversion feature is designed for increased contrast, amplified colour, brighter highlights and darker shadows in videos captured with the device.

Designed to protect eyes from strain, Adaptive Tone automatically adapts display brightness and adjusts colour temperature, while Reading Mode offers a paper-like reading experience and Eye Comfort Mode removes 66% of blue light.

TCL Plex in Opal White

TCL Plex allows users to share music or podcasts with the ability to connect up to four Bluetooth speakers or up to four Bluetooth headphones using the Super Bluetooth multi-streaming audio solution. Selected TCL smart TVs can be controlled with T-Cast on the TCL Plex. TV Remote Control allows users to control the TV via touchscreen or voice commands, while Content Casting lets users cast videos, pictures and music to the TV.

‘Smart Panel’ adapts to navigation habits and shortcuts to preferred shooting modes can be selected in camera quick access. The ‘Smart Key’ customised in single, double or long press enables access to commonly used mobile apps or features.

With a Qualcomm Snapdragon processor, TCL Plex supports Qualcomm’s quick charge feature, delivering half-charge in just 32 minutes.

“The TCL Plex offers Aussie consumers excellence in display technology, camera and design, and it is pleasing to be launching such a well-specified phone into Australia so close to its initial unveiling at IFA this year. With Australians consuming more video content than ever before, the TCL Plex will be the cinema in their pocket that they can rely on, thanks to TCL’s legacy in display technology,” TCL Communication vice president and regional managing director, Sam Skontos said.

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