Sharp signs on Tempo as distributor

For air purifiers and refrigerators.

Sharp has announced the appointment of Tempo as distributor for Sharp air purifiers and refrigerators, effective 1 October 2019. Microwaves will continue to be distributed by Sharp.

Sharp head of marketing and business planning, Halim Saliman (pictured) told Appliance Retailer this decision was made based on the company’s strategy to look for opportunities to expand distribution in Australia.

“We are continuing to expand our brand presence in the Australian market in line with our 100 years of innovation and quality,” he said.

In air purifiers, there is currently five Sharp models available, including two with humidifying functionality. In refrigeration, there is currently six refrigerators, incorporating four French Door models and two top mount models. Microwaves is currently the largest category for Sharp with 14 models.

In February this year, Sharp confirmed a major marketing restructure as a result of consolidating the business solutions and consumer electronics teams.

Tempo is also the distributor of consumer electronics from Philips, Hitachi, Linsar, Polaroid and Akai in Australia, among others.

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