LG releases world-first OLED 8K TV

Announces eye-watering price tag.

LG has presented its 88-inch Signature OLED 8K TV – the world’s first 8K OLED TV and largest OLED TV model from LG to date – to local media. The TV is now available at select Harvey Norman stores for RRP $59,999.

The 88Z9 is powered by the Alpha 9 Gen 2 intelligent processor with six step up-scaling for SD, Full HD and 4K content, and noise reduction for sharp, vivid and detailed picture. LG’s deep learning technology optimises the viewing experience based on the source content and ambient conditions.

Cinema HDR technology featured on the LG TV is made up of Dolby Vision, HDR10 Pro and Advanced HDR by Technicolour. It works with the processor to identify the quality of HDR source material and alter image tone mapping. It can also optimise sound settings and positioning, including Dolby Atmos integration and virtual 5.1 soundscapes.

LG has future-proofed its 8K TVs by providing four ports that support HDMI 2.1 specifications which allows viewers to enjoy 8K content at 60 frames per second through high frame rate (HFR), as well as 4K content at up to 120 frames per second.

ThinQ AI platform allows users to control their entertainment experience using natural language commands and supports built-in Google Assistant currently and will support Amazon Alexa via a firmware update in Q4 – this makes LG the only TV brand to talk directly to both leading AI platforms without additional hardware. Apple AirPlay 2 and HomeKit integration will also become available via software update in Q4.

LG Electronics general manager of marketing, Angus Jones said the LG OLED 8K TV delivers the ultimate home entertainment experience available in Australia.

“It combines LG OLED display technology and 8K resolution for the best visual and true-to-life experience. On top of this, the TV will equip consumers for what’s to come with 8K content in the near future, such as 8K gaming consoles expected in 2020…It’s more than just a TV with an increased number of pixels and perfect blacks, it also delivers all of the latest display technologies consumers would expect and want.”

Harvey Norman executive director, David Ackery said it is exciting to be the first retailer in the Australian market to sell the TV.

“It’s been amazing to watch the evolution of LG OLED TV through our stores since 2013. These TVs just keep getting more innovative and special year-on-year.

“The LG OLED 8K TV is by far the most premium model we’ve seen. It’s packed with all the essentials we know consumers would love in their lounge rooms – the OLED display, 8K resolution, AI upscaling techniques, cinema technology integration, sound quality and sleek large screen design. All of these features and more will impress Australians for years to come.”

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