Digital TV service of choice.
New Roy Morgan data shows that Google Chromecast is Australia’s most popular digital television service, with 12.1% owning the service, with uptake more than doubling over the past three years.
The proportion of Australians who own digital television services has shown significant growth across all brands in the past three years. As of June 2019, Google Chromecast was followed by Apple TV (9.4%), Foxtel Now box (7.7%), Telstra TV (6.7%), Fetch Mighty/Mini (5.5%) and other digital television services (4.5%).
According to Roy Morgan CEO, Michele Levine: “Gone are the days when consumers were limited to programs dished up by a small number of commercial and public television channels. Nowadays, households enjoy a large amount of choice in their viewing.”
The data also revealed that more Amazon Prime Video, Kayo Sports, Netflix, Stan and YouTube Premium customers have a Google Chromecast service than any other digital TV device, which is consistent with many Chromecast customers being technology early adopters, Levine said.
“Given recent strong industry growth and the fact that digital services are still in their infancy, we can expect the proportion of Australians using Chromecast and other similar services to continue to increase rapidly in future years.”
Google Chromecast experienced the largest percentage increase over the past three years (+6.8%), followed by Telstra TV (+4.9%), Apple TV (+0.8%) and Foxtel Now box (+0.7% since July 2018).