Sony looks to harness creativity and technology

With latest smartphone and home entertainment.

Sony Europe’s new president, Hideyuki Furumi used Sony’s well-attended IFA press conference to say that the company’s flagship product lines had all achieved significant milestones in 2019.

Furumi then handed over the stage to Shigeki Ishizuka (pictured), senior executive vice-president and officer in charge of electronics products and solutions at Sony Corporation.

He said Sony’s goal is to “fill the world with emotion, through the power of creativity and technology” as he unveiled the Xperia 5 mobile phone.

The latest addition to Sony’s flagship series, Xperia 5 supports high dynamic range (HDR) and combines a 21:9 aspect ratio with a 6.1-inch full HD+ OLED display – giving “cinematic quality in the palm of the hand”.

The phone also has a triple camera equipped with 12MP image sensors and optical image stabilisation. In addition, it features smart connectivity, deep learning technology that analyses Wi-Fi signals and predicts near-future connectivity issues.

Alongside the new mobile, Ishizuka introduced the latest upgrade to Sony’s 1000X series of wireless headphones. The new addition is the neckband style WI-1000XM2 which joins the WH-1000XM3 and WF-1000XM3.

Featuring the same HD Noise Cancelling Processor QN1 as the WH-1000XM3, this new model achieves “industry-leading” noise cancellation and high sound quality. Its flexible, lightweight silicon neckband lets users enjoy their favourite music in comfort and style.

Ishizuka also discussed the latest addition to Sony’s Signature Series – the high-resolution audio compatible SA-Z1 speaker system. These speakers deliver a rich listening experience “with a presence that is so real, you almost feel like you can reach out and touch it.”

Sony is also using IFA to showcase its Alpha APS-C range of mirrorless cameras and Bravia Master Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED TVs.

Ishizuka urged delegates to visit the Sony stand to see how the company’s products are “not only designed to demonstrate individual strengths, but also the value and experiences created by combining the products with our mobile phone line-up”.

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