New OLED TV, smart shaver and more.
At its IFA press conference, Philips CEO, TV & Audio, Europe, Kostas Vouzas, took to the stage to showcase how Philips TV will now be renamed Philips TV And Audio: sound has become an equal partner in its CE vision.
Vouzas said: “We are on a journey to bring Philips Audio back where it belongs.”
To demonstrate how important the audio element is to the product range, Vouzas revealed that for its new flagship TV, the OLED+ 984, audio partners Bowers & Wilkins were tasked with completely re-engineering the speakers.
“This is the cherry on top of what is already the best picture quality on the market, with the most advanced systems ever installed in a TV.”
The press conference also revealed that the Philips mission was to “improve the lives of three billion people by 2030” through its health technology.
“We want to help people live a happy and healthy life every day,” Royal Philips executive vice-president and chief business leader, Roy Jakobs (pictured) said.
He revealed how new products including the Smart Shaver 7000, the SmartSleep Snoring Relief Band and the Airfryer XXL employed AI to personalise and improve the user experience.
“We are using the very latest technologies to work together to really understand consumers, so that our solutions intelligently adapt to their needs,” he said.
“The innovations we are showcasing at this year’s IFA offer consumers data-driven personalised insights and coaching advice, making it easier for them to adopt healthier choices that integrate seamlessly into their daily routines.”