Myer hires marketing GM, head of media

Responsible for customer-facing functions.

Myer has appointed Gemma Hunter to the role of general manager – marketing and Aaron Achurch to head of media.

Hunter and Achurch will report into Myer chief customer officer (CCO), Geoff Ikin, who is responsible for the key customer facing functions of online, Myer One, marketing, advertising, public relations, social media, corporate affairs and communications.

Commenting on the appointments, Ikin said, “With the key appointments of Gemma and Aaron to these roles we are bolstering our marketing and communications capability. The experience that Gemma and Aaron will bring to these roles will be instrumental in delivering the work that is underway to re-engage with our customer, putting them firmly at the heart of all that we do.”

Hunter brings more than 20 years’ experience in content, creative, production, distribution, PR, brand and marketing expertise, having worked across FMCG, retail, fashion, leisure and entertainment, whitegoods, and other non-related industries.

Her most recent role was global executive creative director and head of Mediacom Beyond Advertising at Mediacom from March 2010 to August 2019, where she led content strategy, creative, production, SEO, social and data analytics teams.

Achurch brings more than 15 years’ experience working for respected media companies including Ikon Communications on brands such as Diageo, Bankwest, Vodafone and the ARU. His most recent role was at Mindshare working across IAG and IKEA.

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