LG’s first 8K TV now available

Featuring NanoCell technology.

The 75-inch LG NanoCell 8K TV (SM99) is now available in Australia from select stores for RRP $11,849.

LG NanoCell technology delivers vivid colour even at wide-viewing angles through an IPS display panel. With Cinema HDR, users can play HDR10, HLG, Advanced HDR by Technicolour and Dolby Vision HDR as well as Dolby Atmos. In addition, through Full Array Dimming Pro, bright parts of a HDR image are brighter and dark parts are darker for increased contrast.

Apple AirPlay 2 and HomeKit integration, available from October, will allow consumers to stream content from a compatible iPhone, iPad and Mac to their TV, including Dolby Vision titles. LG is the first global TV manufacturer to support Apple HomeKit.

The LG ThinQ AI ecosystem with built-in Google Assistant and Amazon Alexa, also available from October, makes LG the only TV brand to talk directly to both leading AI platforms without the need for additional hardware.

Powering the 75-inch LG NanoCell 8K is the Alpha 9 Gen 2 Intelligent Processor, which uses deep learning technology to optimise the viewing experience. Through the processor’s intelligent capabilities, it can identify the quality of the source material and apply six- step upscaling to produce the best possible audio-visual experience.

Further, the LG NanoCell 8K is the only current 8K TV with four HDMI 2.1 specification ports that will reproduce smooth and clear motion with 60 frames per second, as well as providing high-quality picture options for sport and game enthusiasts.

LG Electronics Australia general manager for marketing, Angus Jones said the way in which Australians consume entertainment in the home is rapidly changing, led by the demand for cinematic experiences from the lounge room.

“At LG, we seek to provide Australians with technology that takes advantage of content sources now and in the future, such as 8K gaming consoles expected in 2020. We have entered an exciting era with the launch of our first 8K TV with LG NanoCell technology and are thrilled to equip Australian homes with future-focused technology. We also look forward to providing Australians with the ultimate screen resolution of 8K and the ultimate TV technology of OLED TV very soon.”

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