Betta receives top gong in marketing excellence

At media awards evening.

Betta Home Living has won the Home category for its Kitchen and Laundry Look Book, produced by Media Merchants, at the recent international Real Media Awards. Betta came out on top ahead of finalists Big W, Camberwell Electrics, Status Plus and Winning Appliances.

The awards, formerly known as the Australasian Catalogue Awards, celebrate excellence in letterbox marketing, publishing, direct mail, point of sale, marketing efficacy and more across Australia and New Zealand.

The Betta team at the Real Media Awards ceremony

Betta Home Living art director, Emilie Laugier said it was an honour to be recognised as Australia and New Zealand’s leading appliance retail marketer.

“We are always proud of the work we do and work passionately as a whole team, however there is something really special about being recognised by the industry and of course taking home a winning trophy is awesome. A huge congratulations to the whole team at Betta and a big thank you to The Real Media Collective for the event – it’s a wonderful opportunity to celebrate what we all do throughout the year,” she furthered.

The Real Media Collective CEO, Kellie Northwood congratulated all entrants, finalists and winners. “The Real Media Collective is an example of the industry coming together, brands, agencies, retailers, printers, publishers and distributors celebrating the work they create in partnership to drive efficacy across the impressive and results-driven media channels we represent. The Real Media Awards are a testament to this success and a great reflection of our Collective philosophy.”

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