Shriro Appliance Group moves ahead with new confidence

As it prepares for 2020 and beyond.

In light of an ever-changing appliance market with domestic and international challenges, Shriro has taken the initiative to revamp its teams, products and focus for 2020.

Shriro Australia CEO, Tim Hargreaves, commented that company will “continue to work hard on a set of initiatives that will allow us to finish strongly for 2019 and set up for 2020. We intend on driving more efficiencies in this business. This combined with the talented and experienced management group in place; we are well positioned for the future.”

For the first half of 2019, its kitchen appliances division hit sales of $34.6 million, with an EBITDA of $1.9 million.

A new directive in the way Shriro conduct themselves within the market, with a focus on reinvestment within the group’s brands has been viewed positively from key trading partners.

Shriro head of marketing, James Cocking will be responsible for the allocation of this investment ensuring that brands such as Omega, Blanco and Everdure are at the forefront of consumers’ minds when thinking about which appliance is right for them.

Blanco cooktop and oven

The new approach is to have a consistent brand application not only in Australia, but New Zealand. Carl Pauling now oversees Shriro’s Trans-Tasman approach as appliance group COO, aligning the way both companies implement strategy and new products.

Maintaining brand relevance in a crowded marketplace is central to Shriro’s focus. Scheduled to launch within the first financial half of 2020 are a suite of new products from Omega Appliances and Blanco. Innovative technology and unique, unified design are distinguishable features within the new ranges.

Blanco divisional manager, Gerard Gill commented, “Shriro will continue their growth strategy in Australia with BLANCO Sinks and taps, particularly with the introduction of innovative new products following new design trends from the world’s number one producer of Granite and composite sinks.”

Shriro commercial divisional manager, Brad Street is making significant changes to the way Shriro works with the residential development sector. Street has focused on providing a streamlined and commercial exclusive brand portfolio, enhanced account management team and refined operational programs.

Shriro Australia CFO, Shane Booth said the company is excited by the changes within its appliance division, including a new executive team whom he described as “energetic, highly qualified and experienced”.

With the right focus on product, teams and process, Shriro’s appliance division is well positioned to reap the dividends of a new strategic approach in 2020.

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *