Samsung adds QLED technology to The Frame

For enhanced picture quality.

As part of the next evolution of The Frame, Samsung has added QLED picture quality and a selection of over 1,200 works via the Samsung Art Store. With the introduction of QLED, The Frame now offers increased brightness, deep blacks and heightened colour contrast.

In line with Samsung’s QLED range offering, The Frame has one clear cable connection, smart TV enhancements including SmartThings, Bixby, Google Assistant, Amazon Alexa and Apple AirPlay. It also features interchangeable bezels and new customisation options for displaying artwork.

Samsung Electronics Australia head of consumer electronics, Jeremy Senior said, “The Frame has changed the way Australians think about television design and functionality. It offers Australians an option that can seamlessly blend into their décor to provide a stylish addition to the look and feel of the space. Through the inclusion of QLED technology, The Frame now also offers Samsung’s premium viewing experience.”

The Frame is available from Harvey Norman, Hunting for George and in three sizes – 43-inch (RRP $1,749), 55-inch (RRP $2,699) and 65-inch (RRP $3,799) with Samsung’s slim fit wall mount included. Bezels are available in white, beige and brown with RRP $199 for 43-inch and RRP $299 for 55-inch and 65-inch models.

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