Melbourne Art Trams project.
Officeworks has climbed aboard the Melbourne Art Trams initiative that showcases original designs by Victorian artists on the city’s trams.
Officeworks general manager marketing, Jess Richmond, said the retailer was excited to be supporting the initiative for 2019-2020 as the principal partner. “Officeworks is all about helping making bigger things happen for creative Australians with our huge art supplies range, so it was only fitting that we got behind this initiative that celebrates local artists and the arts community more broadly.”
The Melbourne Arts Trams project is a revival and re-imagining of the seminal Transporting Art program which ran from 1978 to 1993 and resulted in 36 hand-painted trams being rolled out across the Melbourne network. It was relaunched in 2013.
Melbourne International Arts Festival head of development, Nathan Reynolds said the project encapsulates Melbourne’s cultural identity. “It’s fitting that we have partnered with another much-loved brand in Officeworks, whose range of art supplies enables customers to get creative and express their ideas through art. We’re looking forward to working with Officeworks to grow the reach and impact of the art and stories that lie at the heart of this iconic project.”
Initiative Melbourne managing director, Sarah James said: “As the media communications partner for Officeworks, we are constantly looking for relevant partnerships and cultural environments that elevate Officeworks’ connection to their audience.”