Shriro appoints new retail appliances manager

With over 16 years of experience.

Shriro has welcomed former Electrolux key account sales executive, Sandra Boyle as divisional manager for retail appliances.

Boyle worked at Electrolux for over 11 years with national customers including Winning Appliances and Thorn. Prior to Electrolux, she was an account manager at Sunbeam for five years.

In her new role at Shriro, she will be responsible for working with leading national and regional retail partners to successfully represent Shriro retail brands, Blanco, Omega, Neil Perry Kitchen and Robinhood. Additional responsibilities include leading the national sales team with representation in all states, working on campaigns and promotions with retail partners and launching new projects and products.

Shriro Australia and New Zealand chief operating officer, Carl Pauling said the company is not only shaking up its retail strategy, the senior leadership team is being looked at to.

“To get someone of Sandra’s calibre and expertise is very exciting. With over 16 years of experience in the Australian appliance space, we are looking forward to reinvigorating our national brands with our key retail partners and launching an array of exciting new initiatives.”

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