Shoppers prepared to pay more for faster shipping

According to new study.

Australian shoppers place great value on overnight shipping with three in five willing to pay an additional $20 for the service, a new research study from BigCommerce, titled Shipping, Delivered: Best Practices and Expectations for 2019, has shown.

Additionally, 71% of Australian respondents have also made a conscious decision not to purchase something online because of the limited shipping options available.

BigCommerce general manager and vice president APAC, Shannon Ingrey said, “In Australia, we are seeing that online shoppers are more willing to pay extra for overnight shipping. This is likely due to our geography, Amazon’s limited time in the market, and the scarcity of options available for free express shipping.

“And, since one in five Aussies would even give up their daily coffee in exchange for free shipping on their online orders, this suggests that we’ve not yet been made accustomed to the service as a complementary offering from retailers.”

The global report also found that many shoppers will go out of their way to get their hands on free shipping, with four out of five Aussie customers saying they’ve made a purchase from a retailer due to free shipping. In addition, an equal proportion of surveyed Aussies have added items to their cart to meet a minimum order total to receive free shipping in the past 12 months.

While Aussie consumers have high expectations of shipping, 70% are more lenient with delivery timelines when ordering from an international brand. Almost a third (32%) of Aussies are willing to spend more money on shipping when purchasing from a brand outside of Australia.

The survey examined responses of nearly 3,000 digital consumers and 800 online merchants to understand the role that shipping plays in the consumer purchase journey.

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