In new tech partnership.
Myer has teamed up with LiTMUS Labs – the first of its kind partnership with a department store – to enable customers to ‘try before they buy’ the latest home and lifestyle gadgets from global brands.
LiTMUS Labs will be setting up store-in-store activations at Myer Sydney City in late August, with other Labs in Melbourne, Brisbane City, and Chatswood (NSW) to follow, with an ever evolving range of products from brands including Meural, Lumos, Inboard, Master & Dynamic, Mate.bike and NEO Labs.
Each LiTMUS Lab will stock wearable technology, smart home, wellness and beauty, home life, games and toys, audio and sound and, see it first, with staff on hand to help customers test and experience every new device, or shop through the digital tablets at each Lab.
Myer’s Dean Austin with LiTMUS Labs’ Dene and Ashley Heath
Myer general manager home and entertainment, Dean Austin said, “This exciting department store first partnership will ensure Myer is the lifestyle destination for our customers. We will offer our customers an endless aisle of innovation with products, many of which you can’t purchase anywhere else in Australia.”
LiTMUS Labs managing director, Dene Heath commented, “Myer is the perfect fit for LiTMUS Labs as they share our commitment to showcasing to the Australian market innovative products and gadgets from wellness, to sport, to tech.
“We can’t wait to set up our unique customer experience with the latest innovations from all over the world for Myer customers to discover, try and buy. Put simply, if you want it first, you will come to a LiTMUS Lab in a Myer store.”